《A Memory to Remember》(記憶月台):地下鐵再遇他

何謂一個窩心又成功的廣告？電腦硬件製造商Kingston的廣告是一個最佳的示範，一個七分鐘的劇場版廣告，用了戲中戲的手法呈現一對戀人的故事。《A Memory to Remember》是來至一個英國的真人真事的故事，當丈夫死去後，婦人每天都到月台聽丈夫的聲音。她的丈夫就是每天在月台上廣播著「Mind the Gap」的人，但有一天地鐵的系統轉換了，這把聲音也消失了。地鐵公司得知老婦人的故事，特意在她家附近的一個站用回那把聲音。

                              

一把聲音，對老婦人有回憶的作用，也有鎮痛的作用。這把聲音是她的回憶，唯一謹存的記憶，充滿著思念之情。而這個廣告成功的在於它重塑了一個愛情故事，找來演員回到老時光，重塑戀人們的愛情。一把男聲，一首樂曲貫穿著廣告，溫情、窩心。過去的愛，現在的孤寂，成了對比。喜歡一個人既要珍惜，同時也要用上最新的設備儲存這份愛。片裡的歌曲是一首叫《It was May》的歌。十分切合主題，五月的花蕾盛開，抒情動人。

歌詞

It Was May 詞 / 蔡柏璋 曲 / Annie

It was a tuesday morning in May and as I awoke
I saw the sun against your dear face

It was the years lovely smile
The breeze was fresh and throughout the garden linger the sense of roses

It was may and I cannot forget that we sang together
The more time passes the more I remember

The air was fresh and the song so sweet
Oh it was may, it was may

You sang the love of my heart, the love of my heart
You are going far away, you are leaving me

And I was count the hours when were you return?
Without doubt I say, I will return when the roses bloom again

And I sang the love of my heart, the love of my heart
You are going far away, you are leaving me

And I will count the hours when were you return
And you say, I will return when I hear your voice again

I will return as promise when the roses bloom again